Thursday, October 22, 2026

The history fans want to forget - How Sir Alex Fergsuon built a winning machine

It has been a while (10 years to be exact) since I wrote anything about the club I love and support: Manchester United.

Somewhere along the line, I lost the passion to keep writing about the club. Perhaps it was frustration. Perhaps it was exhaustion. Or perhaps I simply became convinced that nothing was going to change. I remember writing during the Louis van Gaal era that Manchester United was on a steady decline. At the time, some may have thought I was being overly pessimistic. Hindsight, however, validated that concern. Since Sir Alex Ferguson left the club, some 13 years ago, Manchester United have not won another Premier League title, nor have they gone past the quarter final of the Champions league (Europe Premier Club Competition). The question on the lips of many Manchester United fans is: will this club will return to its former glory? The question that needs to be asked is: whether fans know how the club was rebuilt?

It’s an often-common theme throughout history that great empires are misunderstood after they fall. People debate what could have been done to save the empire from collapsing. Others also tend to piece together factors in place factors that cause the Empire to rise up in the first place. As the years pass by, these think pieces may pass as truth to the younger generation who didn’t experience such period irrespective of whether it is factual or not. Obviously because they are constantly repeated. That is why there is a need for the history to be correctly documented and constantly shared. I take great interest in political history but lately I have seen myself pivot into football history too. Probably because like politics, football is made of personalities, institutions, and the rise and decline of these personalities and institutions.

The story of the state of my club reminds me so much of Napoleon Bonaparte. Bonaparte, a non-citizen of France, rose up through the ranks to become the leader of France during a difficult period. Through his leadership France became the most dominant and feared nation in Europe. However, one bad strategic decision exposed the empire’s vulnerability which was concealed - the decision to invade Russia in 1812. The failed decision to invade Russia exposed France’s over-reliance on one form of strategy, logistical limits and bad planning. This vulnerability didn’t directly destroy France but then became the motivation that other countries needed to destroy the French Empire. However, historians have for a long time debated what could have been with Napoleon’s empire: Could the Empire have been saved or was it doomed to collapse eventually irrespective of Napoleon’s actions? Manchester United fans in the same vein, constantly debate what needs to be done to save the club. Some believe we need to give coaches time to build a style while backing them. Others believe we are a big club and thus don’t need to be caught up in a rebuilding and therefore should be ruthless when it comes to hiring and firing coaches. These arguments may have legs however what is often neglected is ‘what does history say’?

Most tend to overlook history with the notion that we are in a different dispensation or period. This may be true but then looking at factual evidence, one would ask, is the club’s position really different now than in let’s say 1986 when Ferguson took over? Between 1966 when Manchester United won its first Champions league trophy to 1986 when Ferguson took over, Manchester United won only 3 FA cups as its major trophies, there were no additional Premier league titles or European titles. Withing that period, Manchester United qualified for the European competitions 8 times but took part in only 7- one European cup, 4 UEFA Cups and one Cup Winners Cup competitions. In the 13-year period after Ferguson, In the 13-year period after Ferguson, this club has only won 2 FA cups, 2 Carabao cups and a Europa League trophy. This club that used to qualify for Champions league every season has only qualified 7 times after 2013/2014 season while having 4 Europa campaigns too. It’s fair to say both periods are comparable in terms of results and trophies.

Another angle of comparison is in the financial position. In this era, we know the impact the Glazers have had on the club incurring debts and how it has burdened the operations of INEOS who recently invested in the club. Every fan who follows the clubs know that Manchester United is in a difficult financial situation now. Let’s now compare the financial situation of the club now to when Sir Alex Ferguson took over. According to Ferguson, “When I came, we had no money to compete with Liverpool then, to win the League we needed to buy. Liverpool was buying the best players, while we had to build gradually. I knew what I needed to win the league, but it takes time. We were not financially in the position people think we were. I wanted to buy players who could help us win the league, but I was disappointed that I hadn’t been given that kind of money. I knew what I needed to win the league, but it takes time. You need perseverance.” Again, both periods had the club in financial difficulties. I am sure the question on your lips is how did the club rebuild itself then in such difficult conditions?

One of the key points, Ferguson kept pointing to back then and now was for time (wish I can capitalize it to stress it more). Sir Alex Ferguson clearly said the lack of financial capacity signified that the club had to build slowly. So far, we have established that Ferguson didn’t come to meet a finished empire but a tattered empire that he had to build. In fact, Rebuilding involved setting a standard culture for building the club, recruitment, disciplinary code, youth identification and seamless integration and promotion across various age groups to finally the first team. This included also identifying the right football people to work with, the consistency of this process is what established Manchester United as the trophy winning machine many knew he club to be. Unfortunately, the constant winning in the past has created a narrative where fans tend to confuse the success of the club with the existence of the club. The winnings have created an entitlement in the fans that the club is supposed to win always, forgetting that is not a guarantee. Let’s examine what Sir Alex did to bring the glory days back and compare it to today.

Sir Alex Ferguson knew that to build a house, you needed to start from its roots which is the foundation. According to Ferguson, "From the moment I got to Manchester United, I thought of only one thing: building a football club. I wanted to build right from the bottom.” Focusing on the foundations of the club was the difference between building a team and building a club. He clarified that although winning games was a good thing however it didn’t automatically signify long term sustainability. This is because with the same frequency at which you win a game, you can lose a game or go on a losing run too. What should speak for a manager should be processes laid down- the system of play, setting and putting down high standards, incorporating youth among other things. To Ferguson, “winning a game is only a short-term gain – you can lose the next game. Building a club brings stability and consistency."

As part of building the foundations, Ferguson built a culture that everyone in the club had to follow. Integral to this culture was setting high standards for everyone to follow irrespective of status. Ferguson was always the first to go to work and therefore his staff and players didn’t have that liberty to be late. “I used to be the first to arrive in the morning. In my later years, a lot of my staff members would already be there when I got in at 7am”. Coming to work early therefore set the platform for his staff and players to copy and follow the same pattern. This same principle applied to effort shown in training and in competitive games. He expected a high level of performance from players in training and then in competitive games with no excuse whatsoever. One of my favorite Ferguson quotes is that

“If you give in once, you'll give in twice”

This message was like a two-edged sword, the first related to the players he had under his control. He wanted his players to be resilient and never give up in any situation. Maybe that is what inspired the many late goals (Fergie time goals) we saw including the 1999 Champions league final win. ’Winning is in my nature. There is no other option for me. Perfectly happy to lose 3-1 if it meant we'd given ourselves a good chance to draw or win. So, in those last 15 minutes, we'd go for it (if we are losing). All my teams had perseverance – they never gave in. It's a fantastic characteristic to have." The second was a warning to himself that if he relaxes the standards he has set once then he can relax it another time. One can become two and two can develop into a habit that would corrupt the entire guidelines he was attempting to enforce.

Maintaining standards required the coach to be in control at all times, that is what Ferguson ensured. "If the day came that the manager of Manchester United was controlled by the players – if the players decided how the training should be, what days they should have off, what the discipline should be and what the tactics should be – then Manchester United would not be the Manchester United we know. There are occasions when you have to ask yourself whether certain players are affecting the dressing-room atmosphere, the performance of the team and your control of the players and staff. If they are, you have to cut the cord. There is absolutely no other way. It doesn't matter if the person is the best player in the world. Some English clubs have changed managers so many times that it creates power for the players in the dressing room. That is very dangerous. If the coach has no control, he will not last.” Ferguson terminated the contract of Roy Keane after he criticized his team-mates on live television. He sold Jaap Stam who was arguably the best defender in England then and at his peak for questioning his tactics. Ferguson sold his prolific striker Ruud Van Nisterooy for disciplinary issues. Many more players like Beckham and Rooney faced sanctions for trying to make themselves bigger than the manager or club. He often used the power of observation in training to notice the body language of players. He did this by delegating training sessions to his staff and focus on the little drop of intensity in players, attitude and then injuries. These observation episodes helped him being in control at all times.

In as much as it was important to set a culture and maintain standards, Ferguson knew that he need quality materials to play his brand of football and win games. In order to achieve this, he prioritizes players who demonstrated abilities to fit into the culture he was building rather than just raw talent. His policy was simple since there wasn’t adequate money to get players, he focused a lot on the youth from the academy while focusing on getting as much quality there was in the market to complement and add experience to the squad. The focus on youth was the springboard for the class of 92. Ferguson valued hard work and good work ethic a lot because he believed that hard work will beat talent if talent does not work hard enough. “But there were other players who shared my determination, who maybe weren’t the best players but they made themselves the best players, because they had something inside them too. 

But then to instill a good mentality into the club and drill players to follow suit while building a way of playing was very difficult and it meant that Ferguson had to be given time to enforce his ideas. The great man himself acknowledges how privileged he was to be given time. Ferguson revealed that “at some clubs, you need only to lose three games in a row and you're fired. In today's football world, with a new breed of directors and owners, I am not sure any club would have the patience to wait for a manager to build a team over a four-year period.” In fact, looking at his win percentage before he won his first trophy in 1991 and then his first league trophy in 1993, gives more light into what he was saying. His winning rate before winning his first trophy, the FA cup in 1990, was about 45%. Before the 1992/1993 league winning season, Ferguson’s win rate was 44.9%. This is against the backdrop that Fergie had managed more than 200 games. Ferguson was given time and space to achieve his lofty ambitions of knocking Liverpool off the top of English football- “My aim was to build the club again rather than to build the team. I was confident that if we did the first part properly, and people were patient, we’d eventually be able to have the best team. It was also clear we were not going to be an overnight success.”

Sir Alex Ferguson knew that building the club was not a one-day thing or a one season job. Time was a pivotal pillar in the process of building the winning machine Manchester United became. Of all the coaches that came after Ferguson, it was Amorim I thought was building something close to what he (Ferguson) did. It is the reason why I loved Amorim so much. Another time, I would write about Amorim. I would end by saying maybe like the French dominance ended with Napoleon’s reign, likewise Manchester United’s dominance ended with Sir Alex Ferguson’s retirement!